DMTI Spatial


Friday, October 26, 2012

Unlock The Hidden Potential In Your Address Information

Technology is evolving, allowing you to gain new insight and segment your market in new ways. These advances unlock the hidden potential in your address information so you can be more effective and increase your profitability. As organizations become more "SaaSier" to have immediate availability to applications regardless of location, it becomes more imperative to these organizations to have the most up-to-date data. The complaint that location-based data is too expensive, too complex and too difficult to share is quickly being extinguished.

Recently DMTI Spatial's Steve Sigal, Senior Director of Product Management sat down with Amy Bostock, Editor for Direct Marketing Magazine, to discuss how existing technology in use by most marketers may not be going far enough to improve ROI, gain customer insight and provide effective market segmentation. Watch our podcasts to learn about the latest frontier in location-based technology.

Part One | The Old Paradigm >>
Part Two | Better Insight and Profitability >>

DMTI's Location Hub® Address Assure, a self-service web portal, allows you to maximize the value of your Canadian address data to increase profitability and efficiency. Location Hub Address Assure leverages DMTI's comprehensive address database to standardize and correct address data to improve accuracy while enriching your addresses with additional valuable information such as property type. The service recognizes incomplete or incorrect addresses in any format and quickly returns them in their correct form along with valuable insight such as their precise geographic coordinates and an indicator of the likelihood of their existence.

Download our most recent webcast entitled “Throwing Away Money on Bad Address?” to learn how to stop the waste and increase profitability today.

Try if yourself today! Register for a free trial of Location Hub Address Assure >>

Tuesday, October 16, 2012

Why individual address level information is important for property valuation

A recent front-page article in the Globe and Mail highlights a key issue related to property valuation practices in Canada. The article highlights a database that mortgage and line-of-credit lenders use as part of their internal application approval processes. While this method allows for faster responses, it relies on averages and estimates that could be hurtful to both lenders and borrowers. By not digging down the specific property level, this system can’t properly account for properties that don’t fit in with local trends. The consequences work both ways, with the potential to lend extra money against a house not worth in the same range as its neighbours, or a loan/mortgage denied because the surrounding properties bring down the average below the acceptable loan value. DMTI  helps lenders address these issues by helping unlock information at the individual property level. They are still able to quickly process new applications but by accessing the necessary information on an individual property and breaking down trends into more granular areas, lenders can be more informed when making decisions.

Read the article here >>

Learn more about how DMTI helps here >>

Monday, October 15, 2012

DMTI gets called out in Streetfight blog

Asif Khan, President of the Location Based Marketing Association, recently highlighted DMTI’s work in a post in his Streetfight blog. The post on location-based services in the public sector highlighted DMTI’s work with the Ontario Medical Assoication and how we were able to help them create and update a rurality index. Using DMTI’s Postal Code data and a new routing algorithm we developed, we were able to build a table for the OMA that contained the shortest driving time and distance between any two Postal Codes in the province. This index helped with key analysis and supported various incentive programs. These programs were used in part to establish guidelines to ensure that doctors and medical facilities were placed in certain underserved areas to best meet the needs of the province’s rural population.

Read the post in Streetfight here >>

Download DMTI’s OMA case study here >>

Tuesday, October 2, 2012

Disasters and the importance of location information

Monday’s massive fuel plant explosion in Winnipeg and its aftermath highlights the importance of accurate location information for both emergency response and insurance.

Emergency Response
Emergency personnel needed to quickly evacuate nearby homes potentially affected by the ongoing blaze and needed to determine the surrounding areas likely affected based on the conditions of the fire. They would have then had to quickly figure which homes and businesses fell into the affected areas. To ensure thoroughness and safety, emergency responders would have likely visualized the potential danger area against all addresses in the area, getting a quick inventory of houses and business affected while identifying evacuation routes. These actions had to be made quickly, and they potentially saved lives.

Insurance
Once the blaze is out, another group affected by the fire, in addition to the home owners in the area, are their insurance companies. Knowing that these homes were in the immediate vicinity of a large fuel plant would have been extremely helpful information in determining the risk related to insuring them. Being able to access in-depth information about property and its surrounding area is extremely helpful for insurance companies when making important decisions about who to insure, and how to price their policies. When a single disaster can potentially lead to claims in the millions, maximizing understanding of where potential policies are located is crucial.

Read more about the explosion or click here to learn more about how DMTI works with insurance companies to better understand risk.