DMTI Spatial


Monday, September 30, 2013

Would you put low octane gas in your Bugatti?

Of course you wouldn't, that would be unheard of!

You would spend more to ensure you’re powering it with high octane fuel. The car would still run with lower quality gasoline, but its performance would suffer. CRM tools are similar to sports cars. They’re expensive and powerful, but they’re limited by how they’re powered. Many companies spend thousands of dollars annually on their corporate CRM system. It’s the engine that drives them. As a marketer, you rely on it daily. Yet with such a large spend and high importance, many organizations don’t spend enough effort ensuring the quality of information captured inside.

Customer, prospect and partner information is the fuel of the CRM. Poor data quality leads to communications breakdowns, slower transactions, ineffective analysis and wasted time. Studies show that inaccurate information can result in a 30% revenue decrease. With interconnected systems, CRM data flows into other tools including financial and marketing systems, multiplying the impact of incorrect information. There are a number of causes of poor quality data. Manual user errors lead to missing or incorrect information. Combining multiple sources of data results in inconsistencies and a lack of standardization.

How does your organization ensure it’s working with the highest quality data in its CRM system?

Unlock the Power of Location in your organization >>

Wednesday, September 25, 2013

Leveraging Location Insight to Drive Business Opportunity

Today, we live in an increasingly mobile society. Distance and time are reduced by technology and lifestyle.  As virtual as the world may appear, we still stand firmly planted in one or more locations from which we live, work and play.  At the same time, the data we create has grown in both volume and complexity.

According to a Deloitte report, 85% of all data has a location component. Many businesses are aware of the value that having good data can bring from a business perspective.  Ensuring that you have current, correct, complete and accurate location information can help businesses identify new opportunity through more effective targeted campaigns to upsell and cross-sell to existing customers and to improve targeting of new prospects.

When data analytics is used correctly and properly, the end result can lead to tremendous success for a business’ marketing efforts and activities.  Union Gas for example, was able to leverage location data along with key demographic content to focus their marketing campaign to the right audience with the right message to promote energy conservation programs to eligible clients in an effort to reduce natural gas consumption among this group. As a result Union Gas realized a 400% increase in the uptake rate of their marketing programs.

Monday, September 23, 2013

The Power of Place in Marketing

In this roundtable discussion, sponsored by DMTI Spatial, learn how leading edge marketers are embracing location technologies to drive an increase in campaign ROI.




Now that 85% of data can be directly related to location, the use of Location Intelligence can help give legs to direct mailing pieces and integrate new technologies into the call to action. Location Intelligence is helping direct marketers to get to know their customers in a way they never could before and allowing them to customize who they talk to and what messages they use. This Executive Roundtable discussion brought together LI, creative and marketing industry leaders to talk about how the “power of place” fits into the rapidly changing marketing ecosystem and how, by thinking outside of the box, marketers can boost their campaign ROI.

Visit our YouTube channel for other great videos >>

Tuesday, September 17, 2013

In today’s crowded marketplace, there is immense pressure on marketers to deliver new customer opportunities, increase revenues and differentiate their product offering through successful campaign initiatives.

With over 140 million addressed mail pieces that don’t make it to the intended recipients and 70% of undeliverable mail attributed to people who have moved, marketers must leverage accurate location information to their competitive advantage.


Success begins with accurate and current address information to increase campaign effectiveness, increase ROI by approximately 5% and reduce operational costs associated with erroneous data. Location Economics empowers marketers with the means to assessing the ‘who’ and ‘where’ when maximizing marketing decisions.



Success begins with accurate and current address information to increase campaign effectiveness, increase ROI by approximately 5% and reduce operational costs associated with erroneous data. Location Economics empowers marketers with the means to assessing the ‘who’ and ‘where’ when maximizing marketing decisions.

Location Economics in Marketing and Sales

Monday, September 16, 2013

Property Based Decisions

When it comes to property-based decisions, many organizations settle for approximate locations and incorrect, incomplete and outdated address information.

Not being able to determine the accurate location information can mean not being able to tell between a mansion and shack. 

The impacts are huge! 




The Property and Casualty insurance and home equity based financing industries represent $1 trillion dollars in assets.  There are $3.6 billion dollars in annualized insurance premiums and $255 billion dollars in new mortgages approved annually.

So having the precise location is vital. 
Have a look at this animated video on "Property Based Decisions"

Tuesday, September 10, 2013

Well-timed delivery of data from DMTI Spatial helped First Calgary Financial take better care of its members during the Alberta flood crisis

DMTI Spatial published the following piece on the work done with First Calgary in assisting them to take better care of its members during the Alberta flood crisis. 

“With the help of DMTI, we were able to identify members living within the flood areas, identify the potential financial impact created by the flood and make quick and impactful member response decisions with complete understanding of the financial implications ”, stated by John Dundas, Senior Vice President, Strategy and Operations at First Calgary Financial.

Download article >>