Union Gas was able to identify and reach more customers, improving marketing campaign uptake by 400%

Union Gas needed help. Where were the optimal areas to focus their marketing efforts, based on specific property and income criteria?

That’s where DMTI Spatial came in. We provided a solution that allowed Union Gas to visualize their existing customer addresses and cross-reference with neighbourhood and property characteristics. This allowed them to pinpoint the best neighbourboods in which to promote their energy conservations programs.

The result? Program uptake rates increased 400% and 11.5 million m3 of natural gas was saved.

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