DMTI has just announced
a partnership with Environics Analytics, premier marketing services and data
analytics company in Canada, to provide their leading demographic content
within Location Hub®
and Location Hub Portal.
The importance of demographics cannot be understated or
ignored. Often, this information is most valuable to a marketer in the
development of messaging and collateral that best suits the customer’s tastes
and increases their return on investment. However, demographic information also
provides data important to segmentation and analysis in defining trade areas,
site selection and risk analysis.
Combining demographic information with other data such as
business listing information (such as SIC codes, NAICS codes, contact
information, sales volumes and mailing address) and consumer details (name
& phone number of the resident) allows a user to access a growing ecosystem
of content. When this ecosystem of content is leveraged using the precise
location information natively provided by DMTI, any business is provided a
single, complete view of the customer that can be utilized across their entire
organization.
Take risk analysis as an example. Every organization will
have an acceptable threshold for risk and this can be calculated using factors
pertinent to their business. When assessing the risk in your book of business, factors
such as the probability to default, the concentration of customers in the same
area and the proximity to a peril or previous natural disaster in the region (such
as a flood or fire) can all be taken into account. Relating these factors to
one another using demographic, business and personal information, a more
accurate exposure model can now be developed.
Location, demographics and personal information are
continually proving invaluable to increasing response rates to marketing
campaigns, but don’t let marketers reap all the rewards. DMTI Spatial can work
with you to ensure that your organization can make use of all the rich content
available in the ecosystem provided at
the address level to gain unprecedented insights.
Take a look at the content for yourself within Location Hub Portal. All the information is provided in an easy to use UI that
allows for the content you need to be searched, selected and appended to your
file. Derive insights to increase campaign effectiveness, create more accurate
risk or exposure models or gain more information on your current customer base
to influence future strategy.
Precise location and an ecosystem of content. Let DMTI Spatial work with you to let you uncover possibilities just a few days ago seemed unthinkable.
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