Run more effective marketing campaigns and conduct more powerful analysis with precise segmentation

A large benefit to using location information is the ability segment customer information at a very local level. Using DMTI’s location intelligence solutions, your organization can:

• Improve campaign response rates by targeting customers more granularly than at the postal code or census boundary level
• Improve customization by easily segmenting your customer data based on geography and other criteria you define, such as income or spending habits
• Gain more business insight by analyzing current and prospective customers side-by-side
• Save time and money by running effective marketing campaigns without obtaining client contact information

Download our new use case outlining the benefits of more granular segmentation and understand how DMTI can help your organization improve analysis and campaign effectiveness.

Improve operational efficiency. Combine data sets and remove duplicates addresses.

You’ve seen how Location Hub^® Address Assure can improve the quality of your address data (part 1) and help you understand the health of your database (part 2). You’ve seen how it can expand your database by adding addresses you’re missing (part 3). Now in the final part of our 4 part series, we’ll show you how Location Hub Address Assure can improve your organization’s efficiency by consolidating data sets and removing duplicates.

Watch part 4 to see how you can:

• Combine multiple datasets to improve efficiency
• Identify duplicate addresses, even when they may not appear the same
• Remove duplicate addresses across one or many files or databases
• Obtain a more accurate view of your customer or prospect lists

Visit our website to access the entire video series or sign up for a free trial to consolidate or de-duplicate your own addresses.

Improve profitability through more effective customer communication

One of the many benefits of using location information is the ability to create a single
view of your customer. This approach improves the effectiveness of your communications,
allowing you to:

• Ensure consistent messaging across all lines of business
• Tailor communications to a customer’s specific product portfolio
• Quickly understand a client’s account history when responding to inbound inquiries

Download our new use case outlining this scenario to understand how it can be implemented at your organization.

Our Address Quality Report provides business clarity about your address information.

Organizations often know they have a problem with data quality, but struggle to find the problem areas within their database. DMTI Spatial can help! Location Hub^® Address Assure is a web service that cleans, validates and enriches your Canadian address data to improve its quality. Central to this service is the Address Quality Report.  The report, returned with every file you process, provides detailed statistics on such things as the quality of the initial data you submitted, the changes required, and a measure of likelihood that addresses exist. You can use the information you gain from the report to make decisions that will improve your organization’s data quality in the long run. We’ve now made a version of the Address Quality Report available for download that calls out the many great benefits it provides and shows you what you’ll get.

Download the report now. Or watch this video highlighting the value of this great feature. Visit the Location Hub Address Assure page for other videos in this series.

If you haven’t done it yet, sign up for your free trial of Location Hub Address Assure to see the full capabilities of the service using your own data.

Location Hub® Address Assure can help you expand your database

In addition to cleaning and updating your addresses, Location Hub Address Assure can expand your database by adding addresses you don’t already possess. Watch our new video to understand how this service can help you:

• Add new addresses located near those that you already have
• Increase your marketing reach more efficiently compared to traditional list acquisition
• Get a more complete view of all addresses within your territories
• Improve overall efficiency and profitability

Click here to watch this short video now or sign up now for a free trial and try this powerful tool for yourself.

Helping Organizations Improve Efficiency and Profitability with Location Hub®

Enterprise businesses are embracing the idea that if properly managed and leveraged, their addresses can fundamentally improve profitability and efficiency within the organization.

Here’s a common scenario facing many Canadian organizations:

Challenge: You need to better understand where your current and prospective customers are located. Your organization is losing time and money because of inaccurate address information.

Solution: Integrate Location Hub directly into your business processes to ensure accurate address information, improve efficiency and increase profitability. The corrected, complete and standardized address information allows your organization to conduct more effective analysis and forecasting and improve target marketing.

Click here for more information on Location Hub >>