Last Friday was a day of anticipation as Apple launched the next generation iPhone, along with its new mapping app. Based on the levels of discussion by everyone from geeks to the media to the C-suite, it’s clear many people rely on location information as part of their day-to-day lives.  What’s more, the expectations around this level of accuracy are getting higher and higher.

We know the importance of location accuracy and classification and we provide the precision the marketplace is demanding with Location Hub, Location Hub Address Assure and other address point products. It’s exciting to see this topic discussed by such a wide audience and we look forward to the ongoing developments in mobile mapping software that will continue to provide consumers with greater insight into the world around them.

Learn more about the importance of accuracy by watching our webcast: “Throwing away money on bad addresses?”

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More coverage of DMTI in Direct Marketing News

DMTI was featured prominently in the August issue of Direct Marketing News. The issue contained a sector report on NFC & Location Intelligence which featured an interview with our Vice President and General Manager, Phil Kaszuba.

In this report, Phil provides his own insights into Location Intelligence and how it can enable smarter business decisions. He highlights two key pillars of Location Intelligence:

• A level of accuracy about location
• Combining insights from a geographic perspective and attributes about location

Read the article to gain more insight into the ever-evolving field of Location Intelligence and to gain multiple perspectives on how it can help your organization.

Learn more about the importance address quality plays in leveraging Location Intelligence by attending next week’s webinar: “Throwing away money on bad addresses?”

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Complimentary Webinar | Throwing away money on bad addresses?

When: Thursday, September 27th, 2012
Time: 2:00 PM - 2:30 PM
Register now >>

In this 30 minute webinar, discover the many ways poor address quality is causing your organization to throw away money. Learn how you can stop the waste and increase profitability today!

Learn the signs that bad address data is taking a toll on your profitability and efficiency.

f you rely on address data for marketing campaigns, analytics, forecasting or strategic planning, you need to attend this webinar. Discover ways that bad address quality is hurting your business that you may not have thought about.

See how easy it is to stop throwing away money because of poor address information and instantly increase your profitability! Find out how you can easily improve the quality of your address data.
Attend our free 30 minute webinar and stop throwing your money away today!

When: Thursday, September 27th, 2012
Time: 2:00 PM - 2:30 PM
Register now >>

DMTI Spatial's CEO John Fisher featured in Direct Marketing News

The August issue of Direct Marketing News, a trade publication for Canadian marketers featured an article written by our CEO, John Fisher titled "How to use location-based information to maximize direct marketing campaigns". In this article, John provides his insights on a number of important topics, including:

• Why marketers need to include location-based information in their analytics
• The importance of keeping address information up-to-date
• How address information can be used to enable greater customer insight across multiple databases

Read John’s article to learn more about DMTI’s perspective on location and how it can benefit your organization’s marketing campaigns and decision-making.

 

Download the article >>