DMTI Spatial


Thursday, August 30, 2012

Run more effective marketing campaigns and conduct more powerful analysis with precise segmentation

A large benefit to using location information is the ability segment customer information at a very local level. Using DMTI’s location intelligence solutions, your organization can:
  • Improve campaign response rates by targeting customers more granularly than at the postal code or census boundary level
  • Improve customization by easily segmenting your customer data based on geography and other criteria you define, such as income or spending habits
  • Gain more business insight by analyzing current and prospective customers side-by-side
  • Save time and money by running effective marketing campaigns without obtaining client contact information
Download our new use case outlining the benefits of more granular segmentation and understand how DMTI can help your organization improve analysis and campaign effectiveness.

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