Asif Khan, President of the Location Based Marketing Association, recently highlighted DMTI’s work in a post in his Streetfight blog. The post on location-based services in the public sector highlighted DMTI’s work with the Ontario Medical Assoication and how we were able to help them create and update a rurality index. Using DMTI’s Postal Code data and a new routing algorithm we developed, we were able to build a table for the OMA that contained the shortest driving time and distance between any two Postal Codes in the province. This index helped with key analysis and supported various incentive programs. These programs were used in part to establish guidelines to ensure that doctors and medical facilities were placed in certain underserved areas to best meet the needs of the province’s rural population.
Read the post in Streetfight here >>
Download DMTI’s OMA case study here >>
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