DMTI Spatial's CEO John Fisher featured in Direct Marketing News

The August issue of Direct Marketing News, a trade publication for Canadian marketers featured an article written by our CEO, John Fisher titled "How to use location-based information to maximize direct marketing campaigns". In this article, John provides his insights on a number of important topics, including:

• Why marketers need to include location-based information in their analytics
• The importance of keeping address information up-to-date
• How address information can be used to enable greater customer insight across multiple databases

Read John’s article to learn more about DMTI’s perspective on location and how it can benefit your organization’s marketing campaigns and decision-making.

 

Download the article >>