Last Friday was a day of anticipation as Apple launched the next generation iPhone, along with its new mapping app. Based on the levels of discussion by everyone from geeks to the media to the C-suite, it’s clear many people rely on location information as part of their day-to-day lives.  What’s more, the expectations around this level of accuracy are getting higher and higher.

We know the importance of location accuracy and classification and we provide the precision the marketplace is demanding with Location Hub, Location Hub Address Assure and other address point products. It’s exciting to see this topic discussed by such a wide audience and we look forward to the ongoing developments in mobile mapping software that will continue to provide consumers with greater insight into the world around them.

Learn more about the importance of accuracy by watching our webcast: “Throwing away money on bad addresses?”

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