Yesterday being GIS Day and this being Geography week, we wanted to provide some context around GIS and it's origination.
GIS Day was first celebrated in 1999 in order
to celebrate the various uses of Geographical Information Systems (GIS).
The term
"Geographic Information System" (GIS) was coined by Roger Tomlinson
in the year 1968 in his paper "A Geographic Information System for
Regional Planning".
“A geographic information system (GIS) is a system
designed to capture, store, manipulate, analyze, manage, and present all types
of geographical data.”
One of the definitive outputs from a GIS is a map which is
used to communicate results to the end user.
Different terms defining the value of using maps have also evolved over the years from:
“Location Intelligence is the capacity to organize and understand
complex phenomena through the use of geographic relationships inherent in all
information.”
to
“Location Economics leverages location-based information to deliver deep analytical
insights into business planning and operations.”
Regardless of which term is applied to the use of location – data when presented in a visual medium such as a map can tell a story to meaningfully engage stakeholders.
The key is
how to tell an effective story without inundating your end users with the
technical details so that the business can see the insights and make them
actionable.
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