WHITEPAPER Smart Marketing - 5 Ways Big Data and Location Economics Increase Marketing ROI Revolutionize the way your company does business by incorporating Big Data and Location Economics, a winning combination, that is a marketer’s competitive advantage in the ever changing and fast pace marketing landscape.  Lean how you can increase your ROI by creating a single view of you customer to spot new cross-sell and up-sell opportunities, identify potential customers and increase overall campaign effectiveness.