In today’s crowded marketplace, there is immense pressure on marketers to deliver new customer opportunities, increase revenues and differentiate their product offering through successful campaign initiatives.

With over 140 million addressed mail pieces that don’t make it to the intended recipients and 70% of undeliverable mail attributed to people who have moved, marketers must leverage accurate location information to their competitive advantage.

Success begins with accurate and current address information to increase campaign effectiveness, increase ROI by approximately 5% and reduce operational costs associated with erroneous data. Location Economics empowers marketers with the means to assessing the ‘who’ and ‘where’ when maximizing marketing decisions.

Success begins with accurate and current address information to increase campaign effectiveness, increase ROI by approximately 5% and reduce operational costs associated with erroneous data. Location Economics empowers marketers with the means to assessing the ‘who’ and ‘where’ when maximizing marketing decisions.