The Power of Place in Marketing

In this roundtable discussion, sponsored by DMTI Spatial, learn how leading edge marketers are embracing location technologies to drive an increase in campaign ROI.

Now that 85% of data can be directly related to location, the use of Location Intelligence can help give legs to direct mailing pieces and integrate new technologies into the call to action. Location Intelligence is helping direct marketers to get to know their customers in a way they never could before and allowing them to customize who they talk to and what messages they use. This Executive Roundtable discussion brought together LI, creative and marketing industry leaders to talk about how the “power of place” fits into the rapidly changing marketing ecosystem and how, by thinking outside of the box, marketers can boost their campaign ROI.

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