According to a Deloitte report, 85% of all data has a location component. Many businesses are aware of the value that having good data can bring from a business perspective. Ensuring that you have current, correct, complete and accurate location information can help businesses identify new opportunity through more effective targeted campaigns to upsell and cross-sell to existing customers and to improve targeting of new prospects.
When data analytics is used correctly and properly, the end result can lead to tremendous success for a business’ marketing efforts and activities. Union Gas for example, was able to leverage location data along with key demographic content to focus their marketing campaign to the right audience with the right message to promote energy conservation programs to eligible clients in an effort to reduce natural gas consumption among this group. As a result Union Gas realized a 400% increase in the uptake rate of their marketing programs.
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Property leveraging